Did Alexa win Christmas 2019? It sure looks like it

Its popularity shows the Echo is staying ahead of smart speaker competitors like Google Home. On the list of top downloads, Google Home placed seventh on Google Play and ninth in the iPhone App Store. Last year, it looked like Google Home might prove a serious challenge to Amazon, but for now the device is lagging. In the U.S., Amazon Echo holds 70% of the smart speaker market, while Google Home has 25%, according to the Consumer Research Intelligence Partners. Globally, the Echo has 36.6% of the market in the third quarter, putting it significantly ahead of Google Home (12.3%) and a pack of competitors, according to analysis firm Canalys.