Mall of America, Fashion Island tap IBM Watson for the holiday Fa-la-la-frenzy - IBM Watson

The holiday season is upon us and, for many, this represents the most hectic shopping period of the year. Whether you're navigating crowded shopping centers or debating what gifts to buy, the in-store experience can be particularly overwhelming. To help shoppers better manage their holiday shopping needs, we've teamed up with IBM to pilot Watson-enabled mobile concierges at both Mall of America, the largest commercial shopping center in the US, and Fashion Island, a coastal shopping destination in southern California. Mall of America's "E.L.F." and Fashion Island's "At Your Service" tap into the IBM Watson Conversation API to analyze shoppers' inquiries and help them plan more personalized in-store shopping visits right from their fingertips. These solutions follow the success of our first pilot with Macy's called "Macy's On Call and illustrate how the simplicity of building with Watson's language APIs, particularly Watson Conversation, has enabled us to expand our technology in more meaningful ways to more shoppers.