Marketo Collaborates with Google Cloud to Drive Artificial Intelligence Innovation

San Francisco: Marketo, Inc., the provider of engagement marketing software and solutions, today announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale, and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences. The collaboration will be discussed on stage at Marketing Nation Summit, Marketo's annual conference. "Marketo is on a mission to build the world's broadest and most powerful marketing engagement platform. With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand," said Steve Lucas, chief executive officer, Marketo.