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Although the average consumer may not be familiar with the concept of machine learning, it's already a big part of our daily lives. Tom Schlebusch, the co-founder and chief executive of NMRQL Research, a local fintech player offering South Africa's first machine-learning-powered unit trust fund, says machine learning has a big role to play in how we invest our money. Amid the explosion of data and the exponential advancement of technology, investors are beginning to realise the benefits of machine learning in investment management. Schlebusch says that, when Amazon or Netflix makes recommendations that appeal to us, it's because machine learning was used to analyse our behaviour. "All social media platforms use machine learning to provide personalised feedback based on behaviour patterns and relationships with other users.