Experience A Data Journey In Augmented Reality

Augmented reality (AR) is nothing new. Ask anyone and they will surely remember last year's Pokémon GO craze, which engaged thousands of people globally in a gamified mixed-reality experience. And the AR hype is not going anywhere – with innovations such as the recent release of Apple ARKit in the iOS 11 software update, mainstream adoption of AR is expected to continue growing exponentially. The beauty of AR is its inherent ability to extend beyond what actually is and visually depict what could be. This gives app developers endless new opportunities to engage consumers in a plethora of conceptual possibilities, illustrating stories that intermingle and interact with the environment around us.