Viable aims to quantify qualitative customer feedback with AI

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. There is an implicit assumption in most analytics solutions: The data analyzed and the insights derived, are almost exclusively quantitative. That is, they refer to numerical data, such as number of customers, sales and so on. But when it comes to customer feedback, perhaps the most important data is qualitative: text contained in sources such as feedback forms and surveys, tickets, chat and email messages. The problem with that data is that, while valuable, they require domain experts and a lot of time to read through and classify.