Google Taps Machine Learning to Lure Companies to Its Cloud

Google will create business tools and products based on its own artificial intelligence technology, seeking to entice more companies to rent its cloud-computing services. The Alphabet Inc. unit plans to offer services such as audio transcription and image identification built around its machine-learning software. Google has used this technology for its own products, and is now making the capabilities available for other companies to rent and access over the Internet. The company also said it won several new large cloud customers, including the interactive division of Walt Disney Co., which now runs a web-subscription service on Google's cloud, and Coca-Cola Co., which rented Google servers for a World Cup marketing campaign. Google wants to broaden the appeal of its cloud services to more corporate customers.