Warner Bros. To Start Using AI Analysis Tool To Assist In Greenlighting Movies

Hollywood has been embracing digital technology and computational algorithms in order to movies for a while now, using CGI to de-age actors and enhance shots in other ways. Just recently, one Hollywood company announced its intention to use AI to analyze movie data and assist in making a decision regarding greenlighting projects. As reported by The Hollywood Reporter, the AI firm will be providing Warner Bros. a program intended to simplify aspects of distribution and give projections regarding pricing and possible profit. The system developed for Warner Bros. will utilize big data to guide decision-making during the greenlight phase of a project. The system can reportedly return analyses regarding star power for a given region and even predict how much money a film is likely to make in theaters and through other distribution methods. Cinelytic has reportedly been engineering and beta-testing their predictive platform for over three years, and in addition to Warner Bros, several other companies, such as Ingenious Media and Productivity Media, have partnered with the company.