Understanding Artificial Intelligence Marketing: Approaches and Techniques - DATAVERSITY

Click here to learn more about Gilad David Maayan. What Is Artificial Intelligence Marketing? In marketing, artificial intelligence (AI) is the process of using data models, mathematics, and algorithms to generate insights that marketers can use. Marketers use insights gained from AI to guide future decisions on event spending, strategy, and content topics. AI also makes it possible to measure and optimize marketing activities without human intervention.