What Marketing Executives Need To Know About Adopting AI Technology

Netflix recommends your next binge based on the show you watched last night. Amazon convinces you to buy three more items that align with your buying habits. And ride-share apps like Uber or Lyft analyze your location and connect you with a driver heading your direction. When AI makes everyday tasks easier, the consumer experience feels seamless. But for many business and marketing leaders AI is the buzzword du juor keeping them up at night.