How AI is Changing the Face of Marketing - Social Business Engine Podcast

The featured guest for episode 148 is Paul Roetzer, Founder & CEO of PR 20/20, a well-known marketing agency specializing in inbound marketing strategies. Paul is the author of two popular books: The Marketing Agency Blueprint and The Marketing Performance Blueprint. In November 2016, Paul launched the Marketing Artificial Intelligence Institute (MAII). On this episode, we dive deep into what MAII is, why it exists, and why you should care. If you're not familiar with Artificial Intelligence (AI), Paul describes it as "the umbrella of the tools and technologies that are designed to make machines smarter."