24 Uses of Statistical Modeling (Part II)

Check out Part I of this article for background information, and to discover the first 12 uses of statistical modeling. Here we list another 12 popular uses of statistical, data science, machine learning, optimization, graph theory, mathematical and operations research techniques. Monte-Carlo simulations are used in many contexts: to produce high quality pseudo-random numbers, in complex settings such as multi-layer spatio-temporal hierarchical Bayesian models, to estimate parameters (see picture below), to compute statistics associated with very rare events, or even to generate large amount of data (for instance cross and auto-correlated time series) to test and compare various algorithms, especially for stock trading or in engineering. Customer churn analysis helps you identify and focus on higher value customers, determine what actions typically precede a lost customer or sale, and better understand what factors influence customer retention. Statistical techniques involved include survival analysis (see Part I of this article) as well as Markov chains with four states: brand new customer, returning customer, inactive (lost) customer, and re-acquired customer, along with path analysis (including root cause analysis) to understand how customers move from one state to another, to maximize profit.