Google: Our Assistant Will Trigger the Next Era of AI

The company's scientists think its new AI-based factotum will be the biggest thing since search. It is the day after Google's big hardware event in San Francisco, when the company formally unveiled a new phone (a jab to the iPhone) and a voice-activated speaker (a gut punch to Amazon's Echo). Word of mouth is already tracking positive; a countdown to ecstasy, in the form of upcoming rhapsodic reviews of the Pixel phone, has already begin. But in a conference room on the company's sprawling Mountain View campus, Fernando Pereira, who leads Google's projects in natural language understanding, is less excited about his company's shiny new devices than he is about what will happen when people use them. "Let me tell you a little bit about The Transition," he says.