Artificial intelligence and machine learning: How to invest for the enterprise ZDNet

Virtually every enterprise software vendor is creating noise in the market about artificial intelligence. Unfortunately, much of that marketing buzz offers little substance and creates confusion for customers about what's real. Given this FUD, the challenge for business people is deciding where to invest. Although market confusion is an issue, the underlying reality is that achieving results with AI needs different strategies, skills, and goals than deploying traditional process automation software. With traditional software like ERP or CRM, for example, managers re-engineer processes like customer service or manufacturing to find repeatable improvements and efficiencies.