Will Brands Start Marketing to Machines?

Marketing is no longer about right-brain versus left-brain. Technology is getting smarter, and consumers are turning to machines to help them make better purchase decisions. As people turn to their devices to make product recommendations and automate their services, one has to wonder: Will brands start marketing to machines versus humans? "Marketing to machines -- that kind of scares me," says Jeff Barnett, CEO of CRM giant Salesforce Commerce Cloud. While the concept may seem a bit dystopian, it's not completely farfetched.