Fintech is targeting millennials using AI

According to The Wall Street Journal the millennial (or Generation Y) age bracket's move to settling down and securing reasonably well-paid jobs is pushing companies to revamp marketing and products, especially financial ones. Millennials expect digital first service These products are being marketed online, given the increased use and familiarity of millennials with communications, media, and digital technologies. This pattern also reflects the different expectations of millennials in terms of multi-channel access and the types of financial products made available. One such example is the expectation of having more personalized banking products or services. Robo-advisors targeted to millennials This shift has presented new opportunities for fintech startup, according to David Semerad, writing for Forbes.