YouTube's Artificial Intelligence Keeps You Glued to The Screen

YouTube's secret to keep viewers watching content is artificial intelligence. Neal Mohan, Chief Product Officer of YouTube, told Cheddar that when the platform first launched, people used it as a search engine, but now A.I. drives 70 percent of its viewed content. "All of those videos that we recommend for you to watch and continue to watch come from machine learning," he told Cheddar. The suggestions come from, he says, "what we learn about, what we think is going to be interesting, what we think is going to be engaging to you." But whether those algorithms will be able to filter out questionable content remains to be seen.