Stitch Fix: The Amazing Use Case Of Using Artificial Intelligence In Fashion Retail

Stitch Fix, established in 2011 in San Francisco, has disrupted the fashion retail industry. With input from the customer and collaboration between artificial intelligence (AI) and human stylists, the online styling subscription service eliminates the need for their customers to go out and shop for clothing or even browse online, because they deliver personalized recommendations right to their door on a regular schedule. The customers can keep all of the products or return what they don't like or need. That feedback gets input into the company's data vaults to make the algorithms even better at determining the preferred style for each person and even identify trends. In 2017, the company had $1 billion in revenue and 2.2 million active customers, but competitors such as Amazon and Trunk Club are lining up to mimic its style of retail.