How Artificial Intelligence Will Become a Game-Changer in your Marketing Strategy

"Hello Google, find me the nearest parking lot." "Play music from my favourite playlist." Today, as we command, converse, and engage with Google's voice assistant or Apple's Siri, we often communicate with them as we would with a real-life personal assistant. These Artificial Intelligence-powered applications are up to the task, too, providing results that are crisp, precise, and personalised. Several factors such as user preferences, geographical location, dialect, and previous digital footprint etc are automatically evaluated to identify results that are most relevant to the end-user. When AI pioneer and advocate Alan Turing said'a computer would deserve to be called intelligent if it could deceive a human into believing that it was human', this was exactly what he meant. But global giants like Google and Apple are not the only brands leveraging AI to drive user engagement.