"Printing Money" with Operational Machine Learning

Organizations have made large investments in big data platforms, but many are struggling to realize business value. While most have anecdotal stories of insights that drive value, most still rely only upon storage cost savings when assessing platform benefits. At the same time, most organizations have treated machine learning and other cognitive technologies as "science projects" that don't support key processes and don't deliver substantial value. However, there are a growing number of large but innovative companies that are driving measurable value through "operational machine learning"--embedding machine learning on big data into their business processes. They're employing a new generation of software, skills, and infrastructure technologies to solve complex, detailed problems and deliver substantial business value. One company found the approach so successful that a manager said it was like "printing money"--a reliable, production-based approach to generating revenue.