The benefits of machine learning for retail

Machine learning, a type of artificial intelligence powered by large-scale data that provides computers with the ability to learn without being explicitly programmed, will change the face of retail over the next few years. Jakub Jirsak via 123RFAccording to Dunnhumby, a customer science company, machine learning will bring about changes of a similar scale or greater to that seen in the industrial revolution of the nineteenth century. The information can also get better over time – the more data and feedback they get. The impact of this technology is that it provides tasks we previously thought only humans could only do through a scalable, untiring, consistent quality digital workforce. Machine learning is helping our lives become more enabled, more streamlined, more friction-free. The learning techniques have been known about for three or four decades but it is only with the dual advances of fast parallel computing and massive data sets that machine learning has proven its worth.