Should you build or buy AI?

At VentureBeat's recent VB Summit event, I headed a session on whether enterprises should build or buy AI. Between comments from the panelists and a group of about 20 business leaders, a good decision tree emerged for how to answer this question. Given how important the question is, I wanted to share that decision tree more widely. As you can see, at the top of the tree is the question "Do you even need AI?" I believe AI can positively impact any and all businesses, so the correct answer should always be yes. The next question to ask is if AI is in your company's DNA.