The future of AI in marketing – Econsultancy

This is an edited version of the AI section in Econsultancy's Future of Marketing report. The future of AI, whatever industry you want to focus on, is a strange discussion for the layman because the technology in its current state of maturity seems a mix of stunning triumph and inarguable work-in-progress. I can speak to my phone, say "Okay, Google, show me photos of Ted" and my Pixel will quickly display images of my oldest son that it has accurately categorised in my Google Photos app. There are cars that can drive themselves, to a large extent. And yet, current AI systems have difficulty with causality and don't seem to demonstrate reasoning.