How AI is helping to save the media industry – Daniel Burke – Medium

Few industries have been hit as hard by the technological changes of recent times as the media industry. The same trends that have improved the lives of billions -- the growth of the internet, the spread of social media, and the proliferation of smartphones -- have instead disrupted the business models of every major media company, diluting their ability to sustainably fund their core operations. Most media companies have identified a'shift to video' as a critical pathway out of this digital dilemma. Digital video content is five times more engaging for consumers and four times more valuable for advertisers than text content alone. However, despite huge investments by media companies in increased video production, these shifts to video have so far failed to deliver meaningful bottom-line results.