The human factor: Working with machines to make big decisions

Executives who once relied firmly on their intuition and experience are now face-to-face with machines that can learn from massive amounts of data. It's time to welcome science into the C-suite, yielding analysis to algorithms, to find a new mix of mind and machine. PwC's Data and Analytics Survey 2016: Big Decisions TM shows that most executives say their next big decision will rely mostly on human judgment, minds more than machines. However, with the emergence of artificial intelligence, we see a great opportunity for executives to supplement their human judgment with data-driven insights to fundamentally change the way they make decisions.[1] "This is an inflection point," says Anand Rao, an innovation lead in PwC's data & analytics practice, speaking of the growing role of machine learning in the business world.