SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee - SHIFT Communications PR Agency - Boston New York San Francisco Austin

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency, announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world's first artificially intelligent (AI), cloud-based PR employee. HAROLD's creation represents the first AI employee of a virtual public relations workforce. HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google's Machine Intelligence division. SHIFT Vice President of Marketing Technology Christopher Penn said, "HAROLD provides SHIFT with limitless scale. Your standard PR team has 10-15 humans; with a cloud-based AI employee, we can create a million new'employees' in seconds. It would take your average account team several weeks to pitch a 5,000 person media list. HAROLD can replicate itself and call the whole media list simultaneously."