3 Massive Ways AI is Changing Consumer Insights in 2019

Take focus groups, for example. We have entered an era that is allowing brands to have meaningful engagements and conversations with consumers on a much larger scale than ever before. Online platforms that utilize AI to analyze and understand text in real-time and on a mass scale have emerged as a new methodology for understanding consumers. Remesh is an example of an AI-driven tool that can help liven up online focus groups by enabling participants to chat with a real-life moderator in real-time. Participants are also able to see what others are saying through a voting system, where they are asked to vote amongst different answers for the one they agree with most.