The grocery shopping app for the 99%

While the convenience of getting groceries delivered to doorsteps is enticing, it tends to be a costly luxury. The vast majority of Americans are still strolling down store aisles themselves to check items off their shopping lists. And it's this demographic that startup Basket is targeting. The company is highlighting price transparency to helping people discover the best priced items at local stores. It does so by leveraging the power of the crowd. Basket has built up a database of grocery store items and their prices by tasking shoppers with capturing that information.