Artificial Intelligence to monitor in-store customer behaviour - Professional Jeweller

Software solutions company Adobe has launched a number of new retail tools which incorporate artificial intelligence (AI) to help businesses monitor customer behaviour in-store. Announced at NRF 2018, 'Retail's BIG Show', the new suite includes a tool that monitors in-store customer behaviour, a Big Data integration with Hadoop, and VR & AR capabilities. One of the new tools is Adobe Analytics, which is designed to help retailers analyse live foot traffic in a store and send each shopper a personalised push-notification with data-driven product recommendations and offers. It means that in-store experiences can reach the same level of personalisation that data-driven online experiences can. The suite is also offering a smart imaging capability which helps retailers to automatically scale their marketing creative and e-commerce experiences to fit different screen sizes and bandwidth.