Artificial Intelligence in Marketing and Advertising – 5 Examples of Real Traction

In the hundreds of researcher and executive interviews we've been fortunate enough to conduct in the last three years, few artificial intelligence applications are brought up more than marketing and advertising. During talks with execs and researchers from companies ranging from Facebook to Baidu, and IBM to AT&T, marketing has been a perennial theme in conversations of AI's hottest applications. We'll begin with examples of what's currently viable in the AI marketing world: Below are seven extremely prevalent example applications that we've decided to highlight for this article, accompanied by a brief description of how the AI approach works, and companies currently leveraging the application. In this section of the article I've aimed to stay away from (a) applications with limited traction (speculative or burgeoning applications are reserved for the next section), and (b) AI applications that have only partial overlap with marketing today (IE: fraud and security could / should be considered to be their own category, and will not be referred to here as a marketing application). A complete list of currently viable AI marketing applications would be much more broad, but we've decided to focus on some of the most popular uses in marketing today: In 2005, if you "searched" an eCommerce store to find a product, you'd be unlikely to find the result you had in mind unless you knew it's name or title exactly.