Kendrick Lamar's latest music video includes deepfakes of Will Smith and Kanye

Kendrick Lamar is out to show that deepfakes are useful for more than misinformation and creepy porn. The rapper has shared a music video for his "The Heart Part 5" single that revolves exclusively around deepfake celebrity faces superimposed on Kendrick's body as he spits bars. Deep Voodoo, a studio formed by South Park creators Trey Parker and Matt Stone, was responsible for the deepfake imagery. The video was directed by Kendrick and Dave Free. As with the lyrics themselves, the overlaid faces serve as commentary on the Black experience.