How Snowflake's Data Cloud Helps FinServ Customers

According to a recent PwC U.S. CEO survey, 84% of CEOs plan to increase their investment in digital transformation.1 This investment is especially important in the financial services (FinServ) industry, where legacy systems often impede the smooth and speedy flow of data that is necessary for transaction processing. According to a recent Economist Intelligence Unit report sponsored by Snowflake, "The persistence of data silos puts a unified view of data out of reach for many FinServ firms. And that, in turn, makes it hard for them to achieve strategic goals such as offering individual and institutional customers a personalized experience across departments, channels, and touchpoints; meeting global regulatory standards; detecting and protecting against risk and fraud; and increasing overall operational efficiency." Snowflake's Data Cloud equips banks, brokerages, insurers, and financial technology startups with the power of unified data that is easy to share securely.