How Facial Recognition is Shaping the Future of Marketing Innovation

Facial recognition technology is something that most of us take for granted. We've casually noticed that our smartphones now organize photos by people, or that Facebook somehow always knows the right friends to tag. But until recently, most people haven't realized that this technology is less of a "cool trick" and will actually significantly shape the way we do business in the next five to ten years. The technology is already being tested out in many different industries for vastly different purposes. For example, security scanners at the airport use it to allow e-passport holders to clear customs more easily; as facial recognition improves, Customs and Border Protection will be able to weed out travelers with fake passports more easily.