Hot Topics at DMEXCO 2018 - Flock – The Marketing Transformation Company

Last year I asked myself the question, is bigger really better? Even though visitors to the DMEXCO declined for the first time last year, it was still a little bit overwhelming. This year's DMEXCO was still a big event with major players from the industry, interesting debates, great workshops and talks. However, it felt like a little less crowded – not a bad thing. In true German style, if you arrive a minute late to your sessions the doors would be closed, so, my "planning ahead" skills were very much needed.