Tom Hanks calls out dental ad for using AI likeness of him

An advertiser reportedly used a deepfake of Tom Hanks to promote dental plans without the actor's permission. Hanks shared a warning on Instagram on Sunday alerting his followers about the AI-generated video, which he wrote he had "nothing to do with." Hanks has been outspoken about the challenges AI poses for the industry, and the use of actors' digital likenesses is one of the major points of concern voiced by striking SAG-AFTRA workers. Just last spring, Hanks said in an appearance on The Adam Buxton Podcast that AI and deepfakes present both artistic and legal challenges. "I could be hit by a bus tomorrow and that's it," Hanks said, "but my performances can go on and on and on and on and on, and outside of the understanding that it's been done with AI or deepfake, there'll be nothing to tell you that it's not me."