UK competition watchdog wants to give Android and Chrome users more search engine choices

The UK's Competition and Markets Authority (CMA) is trying to introduce more search choices where Google has the tightest control: Android smartphones and the Chrome browser. The regulator has proposed allowing users to choose their preferred search provider on those platforms so Google's own search engine isn't used automatically. The CMA also wants to change rules around AI assistants and require search providers to give clearer attribution to publisher content when used. The new proposal follows measures recommended at the beginning of 2026. The CMA's latest proposal has three primary recommendations.