How Nuro became the robotic face of Domino's – TechCrunch

Pandemic pizza was definitely a thing. U.S. consumers forked out a record-breaking $14 billion to have pizza delivered to their doors in 2020, and nearly half of that total was spent with just one brand: Domino's. "Domino's is the home of pizza delivery," said Dennis Maloney, Domino's chief innovation officer. "Delivery is at the core of who we are, so it's very important for us to lead when it comes to the consumer experience of delivery." The R2X (now known as R2) deftly avoids potholes, falling trees and traffic jams caused by The Noid -- a character created by Domino's in the 1980s to symbolize the difficulties of delivering a pizza in 30 minutes or less.