Country music fans are extroverts and blues lovers are emotionally stable, Spotify study shows
The music you listen to can indicate your personality type, a study claims, with country fans more extroverted and blues lovers more emotionally stable. Spotify asked 5,808 volunteers to complete a personality test that rates them on openness, conscientiousness, extroversion, agreeableness and emotional stability. It then looked at their musical history and found that the songs people listened to could predict their personality type with'moderate to high accuracy'. For example, people who like Aretha Franklin and soul music generally tend to be more agreeable, and lovers of folk music are more likely to be open. Spotify was this week granted a patent for technology that uses personality types to'personalise user experience' by changing the tone of voice used in spoken messages delivered within the service.
Oct-9-2020, 10:08:34 GMT
- Genre:
- Research Report > New Finding (0.53)
- Industry:
- Leisure & Entertainment (1.00)
- Media > Music (1.00)
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