Ikea: What do shoppers want in artificial intelligence?

Ikea recently launched a survey to gauge how consumers feel about artificial intelligence, and what they are looking for in AI and virtual assistant capabilities, a move which may be a precursor to the retailer launching its own such solution. The survey, called "Do You Speak Human?," was created by Ikea's Space10 innovation and design lab and asks questions such as whether consumers want your AI to be human-like, if it should be male, female or gender-neutral, and even if it should be religious, among other questions. An Ikea official stressed that the retailer remains at an information-gathering stage, New Atlas reports. The company recognizes that AI presents a "tremendous opportunity," but for now it is simply curious how people feel about AI. Consumers can see how their answers stack up to others immediately after taking the survey and have the option to submit an e-mail address to be kept in the loop as the survey progresses.