AI for Media Intelligence: The Good, the Bad, and the Ugly

Everybody is talking about how artificial intelligence (AI) is changing the world and how it is the future of just about everything. Even communications professionals are abuzz with their desire to jump on the AI bandwagon for their media analytics. It's true; AI can be pretty impressive. It is already recommending products to consumers, catching credit card fraud, and targeting advertising with uncanny accuracy and effectiveness. Even doctors are starting to get assistance from AI in diagnosing disease through analysis of symptoms and lab results.