McDonald's purchases machine-learning company to help bolster sales via adaptive menus and more

McDonald's is looking to supercharge sales by using A.I. backed software capable of tailoring products to customers in real-time. America's most iconic fast food chain announced that it has acquired an Israeli company, Dynamic Yield, whose software will use machine-learning to adapt digital menus to feature products based on time, location, preference, demand and more. The Wall Street Journal reported that McDonald's deal to purchase Dynamic Yield was closed at $300 million but neither company has confirmed. McDonald's has revamped its image across the world by deploying a mobile app, renovating stores, and now buying a tech company to help personalize menu items. McDonald's purchase Israeli company, Dynamic Yield which employs data and analytics to increase sales.