A new 1500 device promises a 'Plum' experience for fine wine lovers

Enter Plum, Koretz's 1,499 invention that doubles as a countertop appliance and the ultimate tricked-out wine storage. Plum lets wine drinkers have a "by the glass" experience: When consumers place a bottle in the device, Plum uses cloud and artificial intelligence technology to identify the label, and automatically set the perfect sitting temperature for each bottle. Koretz said the company has raised nearly 10 million to date from lead investor Vinod Khosla, of Khosla Ventures, as well as investors across various industries - wineries, consumer goods, hospitality and technology. With the push of a button, it uses a pressurized needle-based system to extract one glass of wine at a time--but without removing the cork. This process allows the wine in each bottle to be preserved for up to 90 days.