Identifying Consumer Intent: Sentiment Analysis and NLP in Social Media

Social Media has let customers to communicate with their favourite brands and express their thoughts more openly than ever before. It is estimated that 80% of the world's data is unstructured, or unorganized. Huge volumes of data through emails, support tickets, chats, social media conversations are created every day which forms the supporting pillars of sentiment analysis. Being said, sentiment analysis classifiers may not be as accurate as other types of classifiers. But is it worth the effort?