Is AI for Marketing All Hype? 3 Experts Weigh In

If you search "Marketing and AI", Google returns almost four million results. Recent headlines range from the strategic - AI Will Make Marketing Less Manual (well, duh) – to the tactical, like 4 ways AI can improve email marketing. The hype machine is in full swing. This is a hot topic at my company, Conversion Logic, where we use machine learning algorithms for marketing attribution. It's tempting, from our own marketing perspective, to jump on the bandwagon and "AI-wash" our offering.