Location analytics company Placer.ai nabs $100M to generate insights from foot traffic

Placer.ai, a location analytics platform that serves companies with data around consumer foot traffic, has raised $100 million in a series C round of funding, valuing the company at $1 billion. The location intelligence industry was pegged as a $12 billion market last year, a figure that's predicted to more than double in the coming years as businesses leverage big data insights to improve their bottom line. For example, businesses can glean accurate foot traffic counts and "dwell time," allowing them to filter by time and day as well as customer segments. This can be useful for understanding how special promotions, events, or holidays impact trade. Or they can discover what Placer.ai