Customer Analytics for Growth Using Machine Learning, AI, and Big Data

Many companies are swimming in data, and they are spending millions to collect more. But even with new tools and algorithms to analyze and make predictions based on consumer data, it's often still not being used effectively. Customer Analytics for Growth is for business leaders who want to cultivate an analytics-based mindset throughout their organization, and gain a deep understanding of emerging AI technologies that are rapidly changing businesses today. In Customer Analytics for Growth, you will explore the upside -- and the downside -- of complex data models, and understand the importance of transparency in data collection and analysis. A distinctive highlight of Customer Analytics for Growth is engaging in discussions with expert practitioners from a range of industries who have experience with both business-to-consumer and business-to-business customer models.