Brands Still Haven't Tapped AI's Full Promise

Back in May of 2016, when artificial intelligence was coming into its own, I looked at how it was starting to reshape the business world. As a business enabler, artificial intelligence (AI) was still relatively immature and only the most elementary of use cases were being introduced at that time. Well, fast-forward a couple of years and here we are -- still talking a lot about AI and its subcomponents of machine learning, cognitive computing and deep learning. As a marketer, I think about the brand-to-consumer experience daily. Over the past couple of years, we have seen a lot of automation driven by artificial intelligence with regard to the digital experiences that consumers have when interacting with brands.