From Big Data to Big Insights: How the Apparel Industry Can Benefit from AI

If there's any doubt as to why "big data" has become as ubiquitous in business as pens, chairs and coffee mugs, look no further than the margins. Since becoming the buzzword of the decade, big data has given countless businesses huge competitive advantages by redefining the quality of the information at their fingertips and the speed at which they can react. So why have apparel brands lagged in doing the same? In many cases, identifying the "next big thing" -- what will sell, and the rate at which it will fly off the shelves -- is still steeped in guesswork and unsupported instinct. For brands, the use case is abundantly clear.