BCW Wins 2019 Artificial Intelligence Excellence Award

NEW YORK--(BUSINESS WIRE)--Mar 13, 2019--BCW (Burson Cohn & Wolfe) today announced it was a winner in the Business Intelligence Group's Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched by a pharmaceutical company. BCW and Boehringer Ingelheim were honored in the Limited Memory, Product or Service – Large Company category. The Facebook chatbot, Tabatha, part of the company's global "Think. Breathe" asthma awareness campaign, was created to help people understand the impact asthma has on their daily lives in a private environment. Artificial Intelligence driven, Tabatha is designed to help those with asthma to self-identify symptoms, learn more about their risk and prepare for a doctor visit.