Sales Leaders Turn to AI to Drive Resiliency Amid Volatility

The outbreak of the novel coronavirus has left businesses scrambling to manage cashflows and drive continuity amid rapid and radical disruption. With liquidity top of mind, finance leaders are re-evaluating cash positions and making real-time adjustments to revenue and profit models in order to mitigate their organization's exposure. This landscape has put added pressure on sales leaders who must steer business forward by delivering revenue commitments in the face of evolving market conditions and customer needs. Already, market volatility has seen deals delayed and contracts frozen causing massive disruption to the pipeline. Buying behaviors have shifted drastically as organizations focus on shoring up cash and consumers stay home.